Unconditionally beautiful. Designed for every place, at every moment, from every angle.

Product: QLED
Series: LS
Display: 43″
Refresh Rate: 50Hz

Minimal glare, maximum joy – Matte Display
The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you’re watching.

Your home, unlimited possibilities – 360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and elevates your home décor wherever you place it.

Beautiful in every place – Detachable Stand
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

See the world in QLED – 100% Colour Volume & HDR 10+
With 100% Colour Volume, Quantum Dot technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness. HDR+ analyses each scene frame by frame to adjust the brightness level for optimal viewing experience.

Serif Design By Ronan & Erwan Bouroullec – ‘I’ Shape Design
The iconic “I” shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Beyond the black screen – Ambient Mode+
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.

Exclusive patterns – Created by Ronan & Erwan Bouroullec
The Bouroullec’s exclusive patterns in Ambient Mode+ were inspired by the beauty of the natural world around us – a beautiful leaf and a textured fabric.

Elevate your space – Enjoy every moment with The Serif
Beautiful from any angle, at any time of the day.

The smart way to access your favourite content – Smart Hub
Discover your favourite movies, TV shows, games and ambient screens all in one place.

Just tap to mirror – Tap View
Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

Mirror your mobile device – Mobile Mirroring
Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

Split your screen and do more – Multi View
Watch what’s on your TV and mobile on the same screen at the same time. Whether it is doing a home workout or checking live stats for sports, simply connect your phone and multi-screen like never before.